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Explore GentleSoft®

GentleSoft® is Bedsure’s innovative fabric technology designed to bring the ideal, just-right balance of softness, smoothness, and resilience to your home space. Each GentleSoft® product is made with the finest materials, thoughtful design, and artisan care—making them, quite simply, oh-so-soft.
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What Experts Are Saying

Purple blanket with Good Housekeeping award badge on a white background

Best Bedding Award

“Multiple GH Institute analysts prefer this blanket for their homes because it's easy to launder, it doesn't shed and it's incredibly soft.”
Good Housekeeping
blue bamboo sheet with Forbes award badge

Best Affordable Bamboo Sheets

“These sheets have overwhelmingly positive reviews, with over 54,000 reviews giving them an average of a 4.5-star rating.”
Forbes
Folded light green comforter with Good Housekeeping Award badge on a white background

Best Bedding Award

"Our textile pros noted that it made no crinkling noises during testing. At-home testers were impressed with its lightweight construction, which felt cozy and warm."
Good Housekeeping
blanket with Apartment Therapy award

The Best Editor-Tested Bed Blankets

“For a bed blanket that’s warm, soft, easy to care for, and super affordable, meet the Bedsure Fleece Blanket.”
Apartment Therapy

Gentle Touch, All in One.

Our bundles bring together your favorite soft things—so everything feels just right, together.

Organic Cotton Modern Cozy Bundle

Bed-in-a-bag

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Bedsure®

GentleSoft® Organic Cotton Duvet Cover Set

Bedsure®

GentleSoft® Organic Cotton Sheet Set

Bedsure®

GentleSoft® Blanket

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Creating a Comfort Ritual: How Small Sensory Habits Prepare Body for Rest | Rev. Dr. Angela Holliday

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The Comfort Journal

Sharing news, trends, and insights
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Bedsure x NBCF: Spreading Soft Power and Supporting Women Now®

Bedsure x NBCF: Spreading Soft Power and Supporting Women Now®

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Get Cozy Beyond the Home: Bedsure x Ronald McDonald House Charities Upper Midwest donate list

Get Cozy Beyond the Home: Bedsure x Ronald McDonald House Charities Upper Midwest

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Bed with green bedding and a wooden nightstand in a bedroom setting

Why Bedding Matters to Your Sleep | Rev. Dr. Shelby Harris

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Bedsure

Bedsure crafts our products with your daily comfort in mind, ensuring you can truly get cozy, in the place you call home.