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ABOUT BEDSURE

From the very beginning, our goal has been to bring joy to customers around the globe. We design our products with your everyday comfort in mind. Whether it's a soft blanket for a welcoming living room or a warm comforter for your stylish bedroom...

All so, you can truly get cozy, in the place you call home.

Comfortable

Our products are designed to provide comfort for every family member.

Better Sleep

We are continually developing new products that deliver even better sleep to our customers.

Great Value

We enable customers to get cozy in every room of their home without straining their budget.

A NOTE FROM OUR FOUNDERS

At Bedsure, Get Cozy is more than just a slogan, it is at the core of everything we do. We think being cozy is not just a sensation you feel when you touch our products; it's about creating cozy experiences that enhance the comfort and beauty of your home. We make these experiences easily affordable, readily accessible, and amazingly long-lasting because our ultimate goal is to improve people's lives through great products beyond expectations.

From our early days, we have been driven by the desire to empower and inspire, turning simple ideas into essentials for your home. As we continue to innovate and expand our range of products, we remain steadfast in our promise to make every home cozy.

Thank you for letting Bedsure be a part of your journey. Together, we are creating a cozier world.

Founder and Board Member | CEO and Board Member

BRAND STATEMENT

Being cozy isn't just a sensation you feel when you touch our products; it's about creating cozy experiences that enhance the comfort and beauty of your home.

OUR JOURNEY

1979-2001

Tianyi Embroidery

Ventured into the global market with decades of manufacturing experience.

2002

Tianyi Textile

Expanded into the U.S. and Japanese markets.

2005

Otsukeori

Strengthened product development and shifted to ODM manufacturing.

2008

Joyday Silkroad

Launched self-owned brands and expanded B2B and B2C markets.

2016

Bedsure

Launched the Bedsure brand via international e-commerce marketplaces.

2021-2023

Lesure & Double Stitch

Strengthened the market leadership by establishing sub-brands for pet and premium bedding.

THE BEDSURE BRAND FAMILY

Our comprehensive line of brands brings coziness and style to every corner of your home.

Bedsure is designed for modern blended families with diverse bedding and sleep solution needs.

The brand offers high-quality everyday essentials with timeless classic American aesthetics, ensuring wide accessibility and a range that appeals to those seeking a comfortable home. Its innovative features address customer pain points, enhancing joy and comfort.

Additionally, Bedsure provides a superior shopping experience that is both informative and engaging.

Breescape by Bedsure, the premier collection in Bedsure's cooling bedding line, offers true comfort for hot sleepers by maintaining a consistent, cool balance throughout the night. Its innovative blend of natural and synthetic fabrics ensures uninterrupted comfort from dusk to dawn.

U by Bedsure targets Gen Z customers with Boho Maximalist prints, offering affordable, high-quality bedding with trendy designs. It provides essentials with a wow factor, ensuring an engaging shopping experience. With user co-creation at its core, the brand stands out by fostering customer self-expression and growth through super-fast delivery of the latest designs.

Bedsure Pets caters to mainstream pet owners by providing high-quality, affordable everyday essentials with classic American aesthetics.

Double Stitch by Bedsure targets first-time upgraders, particularly young millennials shopping for their first set of premium bedding. The brand offers affordable premium bedding that combines ultra comfort, superb quality, and user-centric details and features.

It emphasizes transparent, two-way customer communication and is inspired by user insights and co-creation.

OUR GLOBAL PRESENCE

43

patents and awards

346

design copyrights

14

product lines covering key home textile categories

80 

suppliers & manufacturers across continents

100%

growth rate over 5 consecutive years

100 million+

customers served to date as of Jan. 2024*