• A stylized cloud
    Comfortable

    Our products are designed to provide comfort for every family member.

  • A crescent moon paired with a "Zzz" symbol
    Better Sleep

    We are continually developing new products that deliver even better sleep to our customers.

  • A five-pointed star
    Great Value

    We enable customers to get cozy in every room of their home without straining their budget.

A NOTE FROM OUR FOUNDERS

At Bedsure, Get Cozy is more than just a slogan, it is at the core of everything we do. We think being cozy is not just a sensation you feel when you touch our products; it's about creating cozy experiences that enhance the comfort and beauty of your home. We make these experiences easily affordable, readily accessible, and amazingly long-lasting because our ultimate goal is to improve people's lives through great products beyond expectations.

From our early days, we have been driven by the desire to empower and inspire, turning simple ideas into essentials for your home. As we continue to innovate and expand our range of products, we remain steadfast in our promise to make every home cozy.

Thank you for letting Bedsure be a part of your journey. Together, we are creating a cozier world.

The signatures of Bedsure Founder and CEO

Founder and Board Member | CEO and Board Member

CERTIFIED WOMEN-OWNED BRAND

Bedsure’s story began in the 1970s with one woman: a young mother driven by her passion for embroidery and her determination to support her family.

Leaving her small village behind, she ventured into the big city to create a brighter future. With her heart and hands, she built a brand rooted in warmth, comfort, and trust.

Today, we honor her legacy by crafting bedding from carefully selected materials and hand-finished techniques, delivering bedding that brings the warmth and care of a mother’s touch into every home.

Bedsure
A vibrant group photograph of an all-women team, celebrating a woman-owned brand. The diverse group of eight women poses together in a bright, modern home goods showroom with exposed white brick walls, large windows, and industrial-style track lighting. Behind them, a wooden bed frame and plush bedding display the brand’s products. The team members wear casual, stylish outfits and smile, laugh, and strike playful, confident poses, conveying a sense of unity, empowerment, and pride.
A clean, modern graphic with a solid deep navy blue background. In the top-left corner, small, white, sans-serif text reads "WHAT WE DO". Below this, in a larger, bold, white sans-serif font, is the heading "MISSION". Underneath the heading, smaller white text states: "Improve people’s lives through great products that exceed expectations". In the top-right corner, an abstract, minimalist design of overlapping white lines adds a subtle visual interest.
A clean, modern graphic with a solid warm beige background. In the top-left corner, small, dark brown, sans-serif text reads "WHAT WE ASPIRE TO BE". Below this, in a larger, bold, dark brown sans-serif font, is the heading "VISION". Underneath the heading, smaller dark brown text states: "Make every home cozy". In the top-right corner, a minimalist white eight-pointed starburst design adds a subtle, uplifting visual accent.
A clean, modern graphic with a solid medium grey background. In the top-left corner, small, white, sans-serif text reads "WHO WE ARE". Below this, in a larger, bold, white sans-serif font, is the heading "VALUES". Underneath the heading, a bulleted list of core values is presented in smaller white text: Put customers first Be a team player Stay focused Push the envelope Act promptly on changes

BRAND STATEMENT

Being cozy isn't just a sensation you feel when you touch our products; it's about creating cozy experiences that enhance the comfort and beauty of your home.

A warm, tactile close-up image featuring a soft, textured, light beige quilted cotton-linen fabric, laid out with gentle, natural folds. Resting atop the fabric are two plump, natural white cotton bolls with dark brown husks and thin, dry stems. In the lower-left portion of the image, overlaid on a solid, warm taupe background panel, white sans-serif text reads: "COZY" (in bold) "is about using only the finest materials and meticulous craftsmanship to create durable comfort companions that last for years
A bright, inviting image featuring four neatly folded blankets stacked on a light wooden surface, likely a dresser or table. The blankets display a textured waffle weave and gradient color palette, from dark charcoal grey at the bottom to soft mint green at the top. It said that cozy is affordability for everyone.
A vibrant, colorful bedroom scene featuring a young person with curly hair wearing a pink ribbed top, matching shorts, and large red over-ear headphones. She sit cross-legged on a bed covered in a plush, quilted pink comforter, surrounded by a fluffy lavender heart-shaped pillow and a shaggy rose-pink pillow. It said that cozy is universal.
A bright, surreal scene featuring a woman with dark curly hair wearing a loose-fitting light grey t-shirt, sitting cross-legged on a plush, cloud-like white platform that resembles an oversized mattress. She look upward with a joyful expression, hands open, tossing a fluffy white pillow into the air against a backdrop of a clear, pale blue sky. In the lower portion of the image, overlaid on a gradient light blue background, white sans-serif text reads: "COZY"
The central focus is a neatly made bed dressed in soft, smooth, light sage-green bedding, layered with plush white and light sage-green pillows. Overlaid on a solid muted green background panel, white sans-serif text reads: "COZY" (in bold) "is about growing together", with additional text emphasizing collaborative partnerships.
A family of three—a man in a blue denim shirt, a woman in a cream knit sweater, and their young daughter with braids in a grey t-shirt—sitting together on a sofa, all smiling and playfully interacting. They are covered by a warm, terracotta-brown blanket with a distinct waffle weave texture. Overlaid on a solid terracotta background panel, white sans-serif text reads: "COZY is about bringing people together".

OUR JOURNEY

1979-2001

Tianyi Embroidery

Ventured into the global market with decades of manufacturing experience.

2002

Tianyi Textile

Expanded into the U.S. and Japanese markets.

2005

Otsukeori

Strengthened product development and shifted to ODM manufacturing.

2008

Joyday Silkroad

Launched self-owned brands and expanded B2B and B2C markets.

2016

Bedsure

Launched the Bedsure brand via international e-commerce marketplaces.

2021-2023

Lesure & Double Stitch

Strengthened the market leadership by establishing sub-brands for pet and premium bedding.

43

patents and awards

346

design copyrights

14

product lines covering key home textile categories

80

suppliers & manufacturers across continents

100%

growth rate over 5 consecutive years

75 million+

customers served to date as of Jan. 2025*

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Bedsure

Bedsure crafts our products with your daily comfort in mind, ensuring you can truly get cozy, in the place you call home.