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Explore GentleSoft®

GentleSoft® is Bedsure’s innovative fabric technology designed to bring the ideal, just-right balance of softness, smoothness, and resilience to your home space. Each GentleSoft® product is made with the finest materials, thoughtful design, and artisan care—making them, quite simply, oh-so-soft.
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What Experts Are Saying

Best Bedding Award

“Multiple GH Institute analysts prefer this blanket for their homes because it's easy to launder, it doesn't shed and it's incredibly soft.”
Good Housekeeping

Best Affordable Bamboo Sheets

“These sheets have overwhelmingly positive reviews, with over 54,000 reviews giving them an average of a 4.5-star rating.”
Forbes

Best Bedding Award

"Our textile pros noted that it made no crinkling noises during testing. At-home testers were impressed with its lightweight construction, which felt cozy and warm."
Good Housekeeping

The Best Editor-Tested Bed Blankets

“For a bed blanket that’s warm, soft, easy to care for, and super affordable, meet the Bedsure Fleece Blanket.”
Apartment Therapy

Gentle Touch, All in One.

Our bundles bring together your favorite soft things—so everything feels just right, together.

Organic Cotton Modern Cozy Bundle

Bed-in-a-bag

Bedsure®

GentleSoft® Organic Cotton Duvet Cover Set

Bedsure®

GentleSoft® Organic Cotton Sheet Set

Bedsure®

GentleSoft® Blanket

Best Bedding Materials for Autumn: What to Choose as the Nights Get Cooler

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The Comfort Journal

Sharing news, trends, and insights
Explore the Journal

Blanket Care 101: Tips for Keeping Your Throws Fresh and Fluffy

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7 Ways to Get Your Home Ready for a Cozy Fall

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Organic Cotton vs. Conventional Cotton: What's the Difference?

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Bedsure crafts our products with your daily comfort in mind, ensuring you can truly get cozy, in the place you call home.