Customers say these pillows offer a balance of softness and support that many find ideal for sleeping. Many reviews mention how well they maintain their shape and fluffiness over time, with several noting they haven't flattened even after months of use. While most appreciate their plush feel, some find them on the firmer side. Common feedback includes praise for their hotel-like quality and fullness after expanding from their vacuum-sealed packaging. Many mention the simple fluffing process, either by hand or in the dryer, helps achieve optimal comfort. Reviews indicate these maintain their structure well, though some users note they may be too thick for those preferring flatter pillows. Frequent comments address their durability and consistent performance, with several mentioning repeat purchases for other rooms or family members.