Privacy Policy
Bedsure under Bedshe International Co., Ltd. respects your privacy and is committed to protecting it through compliance with this Privacy Policy (“Policy”). As used in this Policy, “we”, “us”, or “our” refers to Bedsure under Bedshe International Co., Ltd. and its affiliates. We may refer to you as “you” or “your”.
This Policy describes the types of personal information that we collect, how we use it, how and when it may be shared, and the rights and choices you have with respect to your personal information when you access our Bedsure — Bedsurehome.com and use related online services (“Services”). Our goal is to help you understand how we use your information to provide and improve our products, services, marketing, and interaction with you, as part of our commitment to maintaining our trust.
By continuing using our Services, you acknowledge this Policy and agree to our Terms of Use and other important policies available on our homepage.
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Updates to this Policy
We may update this Policy from time to time. We will notify you of material changes to this Policy and will update the Last Revised date on this Policy. We encourage you to look for updates and changes to this Policy when you access our websites.
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Personal Information We Collect
When you visit and use the Services, we may collect the following categories of personal information:
Account Login Information - We may collect login information for accounts in combination with passwords allowing access to the accounts.
Identifiers – We may collect information that can be used to identify you, such as your first and last name, phone number, your billing address, email address, shipping address, and IP address.
Commercial Information – We may collect information about your transactions in on our websites, including what products you purchase, and how frequently you purchase them.
Internet or Other Network or Device Activity Information – We may collect information related to your electronic network activity, such as your browsing history when you use Services, information about how you use the Services, information about your device (e.g., device type, browser type and language, hardware model, operating system version, unique device identifiers, and IP address).
Audio, Electronic or Similar Information – We may collect audio information and other information you provide when you use our aftersales customer services (such as pictures and videos).
Inferences – We may also collect inferences drawn from the information described above.
Other – We may collect other information that you voluntarily provide when you communicate with us.
We may aggregate or de-identify the personal information described above. Aggregated or de-identified data that we do not attempt to reidentify is not subject to this Policy. Without this information, we may not be able to provide you with all the requested services.
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Sources of Personal Information
We may obtain personal information directly from you or automatically when you use our Services. To learn more about the information that we collect online through automated means, please review the section of this Policy titled “Cookies, Web Beacons, and Similar Technologies.”
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How We Use Your Personal Information
We may use the information we collect about you for various business purposes, including to:
To Provide Our Services – We may process your personal information when you access or use the Services, including to:
process or fulfill orders and transactions;
maintain and service accounts;
debug to identify and repair errors that impair existing functionality;
facilitate the functionality of our website.
To Communicate With You – We may process certain personal information in order to communicate with you in relation to your accounts, our services, our marketing, and your requests, including to:
provide aftersales customer Services;
communicate with you about orders, purchases, returns, services, accounts;
send you personalized promotions, content, and special offers;
communicate with you about our brands, products, events, or other promotional purposes;
provide important product safety information and notice of product recalls.
For Research, Development and Improvement of Our Services - We want to ensure that our website and Services are continually improving and expanding so that we meet and exceed your needs and expectations. To do so, we may process certain personal information, including to:
maintain, improve, and analyze our website, ads, and the products and Services we offer; and
help to ensure security and integrity of the Services, including to detect, prevent, or investigate suspicious activity or fraud.
For Legal Reasons – To maintain a safe, secure, and trusted environment for you when you use Services, we may use your personal information, for example, in relation to obtaining legal advice or establishing, exercising, or defending legal claims; ensuring our terms, policies, and agreements with you or any third parties are enforced; and protecting the safety, rights, welfare, or property of ours, you, or others. We may also be required to process certain personal information under certain laws and regulations, as well as to maintain appropriate records for internal administrative purposes, to comply with applicable legal and regulatory obligations, and to respond to lawful governmental requests, as needed.
For Targeted Advertising - We may process your personal information to provide you with targeted advertising (also known as cross-contextual advertising and online behavioral advertising) and offers and promotions that you may be interested in. You may have certain privacy rights with respect to the processing of your information for targeted advertising purposes. You can learn more about these rights and how to exercise them in the “Your Privacy Rights” section below.
With Your Consent - We may process certain information in order to fulfill any other business or commercial purposes at your direction or with your consent.
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How We Disclose Your Personal Information
We may disclose your personal information to the categories of third parties below as needed to fulfill the purposes described in this Policy and as permitted by applicable law.
To Affiliates and Subsidiaries – We may share personal information between and among our subsidiaries and affiliates for purposes of management and analysis, decision making, and other business purposes.
To Service Providers - We may share each of the categories of personal information described, in the “Personal Information We Collect” section, for a variety of business purposes with our service providers who provide an array of services for us or on our behalf, such as website and data hosting, product and service delivery, customer service, advertising and marketing services, ensuring compliance with industry standards, analytics services, security and performance monitoring, maintaining and servicing accounts, professional advisors (such as auditors and lawyers), processing or fulfilling orders and transactions, verifying customer information, research, auditing, and data processing.
To Business Partners – To make certain products, services, and experiences available to you, we work closely with independent business partners, including, for example, payment partners, partners who are authorized distributors of our products or licensees. When you obtain products, services, or experiences provided by these independent business partners, we may share your personal information with them, or you may provide it to them directly. This Policy does not address, and we are not responsible for, the privacy, information, or other practices of these business partners. We encourage you to review the privacy notices of any third-party business partners whose services you obtain through our Services.
To Advertising and Analytics Providers – We may share each of the categories of personal information described above (in the “Personal information We Collect” section) with marketing, advertising and analytics providers to deliver advertising to you on behalf of us.
To Third Parties For Actual or Potential Corporate Transactions – If we become involved with a merger, corporate transaction or another situation involving the transfer of some or all of our business assets, we may share your information with business entities or people involved in the negotiation or transfer.
Third Parties (including Government Authorities) as Legally Required or Permitted – We may disclose your personal information if we believe that the disclosure is required by law, if we believe that the disclosure is necessary to enforce our agreements or policies, or if we believe that the disclosure will help us protect the rights, property, safety of us or others, including our customers or partners.
To Third Parties or Persons When You Give Consent – We may share personal information about you with other persons or companies if you give us permission or direct us to share the information.
Publicly When You Post on Our Websites – We display content and information that you share publicly or permit or authorize us to share publicly, such as reviews. If you post information on our websites, the information that you post may be seen by other visitors to our websites. We are not responsible for the information you choose to submit in these public areas.
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Cookies and Similar Technologies
We and others may use a variety of technologies to automatically collect personal information about your device and use of the Services or when you interact with emails, advertisements, or other electronic messages we send to you through the Services, and our website. These technologies include first- and third-party cookies, web beacons, pixels, and similar technologies. For example, cookies are small data files that are sent from a website’s server and are stored on your device’s hard drive either for only the duration of your visit (“session cookies”) or for a fixed period (“persistent cookies”). Cookies contain information that can later be read by a web server.
Cookies and similar technologies are used for the following purposes:
Strictly Necessary and Functionality – Some of these technologies are necessary to allow you to access and use our websites and enable the various services and functionalities we offer, including displaying content and remembering your preferences and log-in. Without these technologies, some of the services and functionality on our websites would not work properly.
Analytics – Some of these technologies help us analyze and measure site usage, testing and performance, including by estimating traffic and assessing the volume of the use of services and functionality on websites. They show us how visitors and customers interact with our digital properties, whether there are any errors, the degree to which certain web pages, applications, services or functionality are accessed and used, and how they are performing or operating.
Advertising – Some of these technologies may be set by us or our advertising partners to tailor your experience on our website, or across your devices by controlling the promotions, advertisements and other marketing messages that may appear when you access or use these or other digital properties.
Taken together, these technologies help us learn which services and functionality you are using and how you are accessing information about us. We may use this information to personalize your visit to a website or to send you relevant promotions and advertisements.
Most web browsers can be programmed to accept or reject the use of some or all of these technologies, although you must take additional steps to disable or control these technologies. You may be able to reject some or all of these technologies by adjusting the appropriate settings in your browser. Each browser is different, but many browsers have preferences or options that may be adjusted to allow you to either accept or reject cookies and certain other technologies before they are set or installed, or allow you to remove or reject the use or installation of certain technologies altogether. If you want to learn the correct way to modify your browser settings, please use the Help menu in your browser or review the instructions provided by your browser.
You may also be able to opt out of certain cookies by clicking the “Do Not Sell or Share My Personal Information” link on our website or making a selection using the Cookie Preferences link. For more information on exercising your preferences in relation to cookies and similar technologies, including how we process opt-out preference signals, please see the section of this Notice titled “Your Privacy Choices & Rights.”
Many advertising companies that collect information from cookies and similar technologies for interest-based advertising are members of the Digital Advertising Alliance (DAA) or the Network Advertising Initiative (NAI), both of which maintain websites where people can opt out of interest-based advertising from their members. To opt-out of website interest-based advertising provided by each organization’s respective participating companies, visit the DAA’s opt-out portal available at http://optout.aboutads.info/, or visit the NAI’s opt-out portal available at http://optout.networkadvertising.org/?c=1.
Residents of the European Union may opt-out of online behavioral advertising served by the European Interactive Digital Advertising Alliance’s participating member organizations by visiting https://www.youronlinechoices.eu/.
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How We Protect Your Personal Information
We use reasonable technical, physical, and administrative security measures to reduce the risk of loss, misuse, unauthorized access, disclosure or modification of your information. However, no security system is perfect, and due to the inherent nature of the Internet, we cannot guarantee that data, including personal information, is absolutely safe from intrusion or other unauthorized access by others. You are responsible for protecting your password(s) and maintaining the security of your devices and accounts.
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Data Retention
We store personal information as reasonably necessary and proportionate to accomplish the purposes identified in this Policy based on criteria such as the length of time we need to provide the Services to you, and to meet legal requirements, including record retention, resolving disputes, and enforcing our agreements. Our retention of your personal information is governed by applicable law.
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Cross-border Transfers of Personal Information
The personal information that you provide us is stored and processed on servers in the United States, or elsewhere around the world, including locations outside of the country or jurisdiction where you are located. Regardless of the company or person who processes your personal information and where it is processed, we will take steps to transfer and protect your personal information through appropriate safeguards in accordance with applicable data protection laws and this Policy. If you are a resident of the EEA and the U.K., please find more information in “Additional Disclosures for Data Subjects in the EEA and the U.K.” below.
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Children’s Privacy
We do not intend for our websites or online services to be used by, and do not knowingly collect information from, anyone under the age of 13, or the relevant minimum age under applicable local law. Additionally, we do not knowingly sell or share personal information of our customers under the age of 18 for targeted advertising. If you are a parent or guardian and believe we may have collected information about your child, please contact us immediately as described in the “Contact Us” section of this Policy.
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Third-Party Sites
Our websites may offer links to websites that are operated by third parties and not by us. If you visit one of these linked websites, you should read the website’s privacy notice, terms and conditions, and other policies. We are not responsible for the policies and practices of third parties. Any information you give to those organizations is governed under their privacy notice, terms and conditions, and other policies.
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Your Privacy Rights
You may submit a request to exercise the rights described below. We will respond to your request consistent with applicable law, including applicable exceptions.
Right to Know and Access (Data Portability) – You may have the right to (1) know what personal information we process about you, including the categories of personal information, the categories of sources from which it is collected, the business or commercial purposes for collecting, selling, or sharing it, the categories of third parties to whom we may disclose it, including a specific list of third parties to whom we have disclosed our customers’ personal information; and (2) receive a copy of the specific personal information we have processed or are processing about you.
Deletion – You may have the right to request that we delete personal information that we collected from you and retained, subject to certain exceptions.
Correct Inaccurate Information – You may have the right to request that we correct inaccuracies in the personal information we maintain about you.
Opt-Out of Sale or Sharing (Targeted Advertising) – Although we do not sell your personal information for money, our sharing of your personal information with some advertising partners (including certain identifiers, internet or other network or device activity information, transaction information, and inferences about your use of Services) may be deemed a “sale” or “sharing” for targeted advertising purposes under applicable privacy laws. You may have the right to opt-out of your personal information being sold or shared for purposes of targeted advertising. You may exercise this right with respect to such selling or sharing that takes place via cookies and similar technologies on this website by managing your preferences using the Cookie Preferences link at the bottom of the website. (You may need to repeat the Cookies Preference selections from each device and browser that you use in connection with Services, as well as in a particular browser or device if you clear cookies or reset the browser.) Some web browsers allow customers to automatically exercise their right to opt-out of sale/sharing with all businesses they interact with online through that web browser by initiating an opt-out preference signal. We will honor such opt-out preference signals. To opt out of the sale or sharing of personal information for targeted advertising that does not take place via cookies or similar technologies on this website, please submit an opt-out request using the “Do Not Sell or Share My Personal Information” link.
Limit Use of Sensitive Information – We do not collect, process or disclose sensitive personal information for the purpose of inferring characteristics about you or for any purpose other than when permitted under applicable law. As such, we are not required to provide a “Limit the Use and Disclosure of My Sensitive Personal Information” link.
Appeals – You may appeal our decision with respect to a request you have submitted by contacting us as described in the “Contact Us” section below.
Requests for U.S. residents should be submitted through e-mailing info@bedsurehome.com.
Once we receive your request, we may verify it by requesting information sufficient to confirm your identity.
You may be entitled to submit a request through an authorized agent or to appeal a refusal to take action on your request. To designate an authorized agent to exercise your rights, we may require written proof that the authorized agent has been authorized to act on your behalf or a copy of the power-of-attorney document granting that right.
If you are an authorized agent or you are submitting a request on behalf of a customer, please use this form template and submit your request through emailing info@bedsurehome.com.
We will not discriminate against you for exercising any of your applicable rights. We reserve the right to deny your request if we cannot verify your identity or if an exception applies under applicable law.
For California Residents:
If you are a California resident, we will not disclose your personal information to third parties for the third parties’ direct marketing purposes, if you have exercised your option to prevent such disclosures. To request such option, please submit your request using the “Do Not Sell or Share My Personal Information” link.
Some web browsers have a “Do Not Track” preference that transmits a “Do Not Track” header to the websites you visit with information indicating that you do not want your activity to be tracked. We currently do not respond to browser “Do Not Track” signals, as there is no standard for how online services should respond to such signals. As standards develop, we may develop policies for responding to do-not-track signals that we will describe in this Policy.
12. Additional Disclosures for Data Subjects in the EEA and the U.K.
This section provides general information about how we collect, store, use, transfer and otherwise process personal data in or from certain countries in the European Economic Area, the United Kingdom (together, for purposes of this section of this Notice, “EEA”), in accordance with the General Data Protection Regulation (GDPR) and its local implementations.
Lawful Bases of Processing – Where we are acting as a data controller that determines the purposes and means of processing your personal data, such as when we collect, use, and share personal data as described in this Policy, we must have a lawful basis for processing for doing so. Our lawful bases for processing personal data include:
to conclude or perform a contract with you (for example to: process your purchases of or requests for products and services, including delivering; communicate with you about orders, purchases, returns, services, and accounts);
for our legitimate business purposes (including to respond to your customer service inquiries and requests for information; maintain, improve, and analyze our websites, ads, and the products and services we offer; detect, prevent, or investigate security breaches or fraud; and facilitate the functionality of our websites);
to comply with our legal obligations (for example to maintain appropriate records for internal administrative purposes and as required by applicable law, and provide important product safety information and notice of product recalls); and
on the basis of your consent (for example to send you via email and other electronic means personalized promotions and special offers or informing you about our brands, products, events, or other promotional purposes).
You can withdraw your consent at any time by modifying your promotional preferences by contacting us as described in the “Contact Us” section below.
Your EEA Data Subject Rights - Under certain circumstances, by law you have the right to:
Request access to your personal data (commonly known as a “data subject access request”). This enables you to receive a copy of the personal information we hold about you;
Request correction of the personal data that we hold about you;
Request erasure of your personal data. This enables you to ask us to delete or remove personal data where there is no good reason for us continuing to process it;
Object to processing of your personal data where we are relying on a legitimate interest (or those of a third party), or where we are processing your personal data for direct marketing purposes;
Request the restriction of processing of your personal data. This enables you to ask us to suspend the processing of personal data about you;
Request the transfer of your personal data to another party, when possible;
Not be subject to automated decision-making producing legal or significant effects on an individual, which we do not engage in.
To exercise any of these rights, please see the “Your Privacy Rights” section, or contact us as set forth in the “Contact Us” section below and specify which GDPR privacy right(s) you wish to exercise. We must verify your identity in order to honor your request, which we will respond to within 30 days of receipt
Retention - As described in the “Retention” section, as a general rule, we keep your personal data for only as long as it is needed to complete the purpose for which it was collected or as required by law. We may need to keep your personal data for longer than our specified retention periods to honor your requests, including to continue keeping you opted out of marketing emails, or to comply with legal, regulatory, accounting or other obligations.
Transfer Outside of the EEA - Your personal data may be transferred to, stored, and processed in a country other than the one in which it was collected, including the United States. It may also be processed by staff operating outside the EEA who work for us or for our third-party service providers. In such cases, we will take appropriate steps to ensure an adequate level of data protection of the recipient as required under the GDPR and as described in this Policy.
Complaints - If you have any issues with our compliance, you have the right to lodge a complaint with an EEA supervisory authority. We would, however, appreciate the opportunity to first address your concerns and would welcome you directing an inquiry first to us per the “Contact Us” section below. You may also contact our Data Protection Officer (“DPO”) at any time at info@bedsurehome.com.
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Contact Us
We welcome your questions, comments and concerns about privacy. You can contact us via info@bedsurehome.com, 1-855-888-9966, or by postal mail at: 411 5th Avenue, 5th Floor, NY, NY 10016.
You may reach our DPO at info@bedsurehome.com.
Additional contact information may be found below for various entities.
Country – U.S.
Entity name: Bedshe International Co., Ltd.
Entity address: 411 5th Avenue, 5th Floor, NY, NY 10016
Additional contact customer service:
Email: info@bedsurehome.com TEL: 1-855-888-9966
Country – Europe
Entity name: Bedshe International B.V.
Entity address: Van Haeffstraat 14, 5921HS Venlo, Netherlands
Additional contact customer service
