Customers say these pillows offer a soft, fluffy sleeping experience that maintains its shape over time. Many reviews mention the balanced comfort level, with users appreciating how the pillows provide just enough support without being too firm. Side and back sleepers frequently note their satisfaction with the comfort level. Common feedback includes praise for how well they fluff up after use and their durability compared to other options. While most find them ideally soft, some users mention wanting more filling. Reviews consistently highlight the pillows' ability to retain their form, with many noting they don't go flat like cheaper alternatives. Users particularly value their versatility for different sleeping positions and their hotel-like quality. Several mention becoming repeat purchasers after trying their first set.