Customers say this electric blanket is exceptionally soft, thick, and well-made with a luxurious feel. Many reviews mention its rapid heating capabilities and effective temperature control, with users appreciating the 10 heat levels and timer settings. The dual controls are particularly praised by couples who prefer different temperatures. Common feedback includes satisfaction with the blanket's weight and quilted design, which provides consistent warmth distribution. Several customers note the preheat function works well, though some find even low settings quite warm. Many appreciate that the heating wires aren't noticeable during use. Reviews frequently mention the blanket's value compared to more expensive alternatives. Some concerns include cord length being insufficient for larger beds and sizing appearing smaller than expected from product images. A few customers mention the top layer shifting during use. Overall, users find this electric blanket comfortable, effective, and well-constructed, with many expressing intent to purchase again.