Customers say these pillows are exceptionally comfortable and soft, with many describing them as "fluffy" and "cloud-like." Users consistently praise their excellent value for the price point. Many reviews mention the pillows maintain their shape well over time and don't flatten like other options. Common feedback includes appreciation for their versatility, working well for both side and back sleepers. Several customers note they provide good support while remaining soft, with many comparing them favorably to hotel-quality pillows. Frequent comments address how quickly the vacuum-packed pillows expand and fluff up after opening. While most find the firmness perfect, some mention wanting either more or less filling depending on personal preference. Users report improved sleep quality and reduced neck pain. Many have become repeat purchasers, with several buying additional sets for guest rooms or family members.