My wife and I have very different pillow preferences and Ive been on the hunt for an acceptable pillow for a while now. I went to that Swedish store and picked on up there after testing the floor model. The pillow ended up not being anything like the floor model. This was hard to tell until I got home because it was compressed.I am a back sleeper and prefer my pillows to be really soft, without too much upward dimension. Its not uncommon for me to remove my pillow altogether and just sleep flat on the bed to allow my spin to relax a bit. My wife doesnt understand it.I travel for work sometimes and found I really like the IHG pillows, but after finding a set would cost me $150, I passed. I took a chance on these ones and after almost a week with them, Im very pleased. Im not waking up with back pain anymore and I feel like Im sleeping deeper. They are very soft and dont provide a whole lot of support when used as a back rest. They do however provide just enough support for my head without elevating it too much.Because of how soft they are Ive found myself checking multiple time to make sure my head is not sinking right through the pillow to the bed. I think it compresses down to 1.5-2 inches, which is perfect for me.Very satisfied.