When you think of warmth, you probably picture something you can touch, like a soft blanket, a cozy room, or a comforting hug. But at Bedsure, warmth has always meant something more. It means connection, kindness, and the quiet strength that comes from feeling supported.
This spirit was at the heart of Bedsure’s recent offline event celebrating our ongoing partnership with the National Breast Cancer Foundation, Inc.® (NBCF) — a global leader in breast cancer support and a powerful force for women and families fighting their toughest battles.
As a women-founded company, Bedsure has long believed in Soft Power — the idea that care can be transformative, that simple acts of comfort can make a meaningful difference. This year, that belief became action.
A Partnership Rooted in Purpose
At the event, Bedsure proudly announced the donation of 2,086 GentleSoft® products to NBCF, supporting women undergoing breast cancer treatment and families in underserved communities across the country.
NBCF expressed heartfelt gratitude, sharing that these products were “deeply cherished and have made a tangible difference in people’s lives.”
For us, that sentiment means everything. Because the GentleSoft® blanket isn’t just a blanket — it’s a symbol. A reminder that softness can be strong, comfort can be powerful, and compassion can be life-changing.
About NBCF: Helping Women Now®
Founded with the belief that no woman should face breast cancer alone, NBCF has become one of the most trusted and impactful organizations in the world.
⭐A Global Leader in Breast Cancer Support
NBCF is dedicated to Helping Women Now® by providing real-time support for early detection, education, and patient care.
⭐Charity Navigator’s 4-Star Rating — 19 Years in a Row
This rare achievement highlights NBCF’s exceptional impact, accountability, and commitment to transparency.
⭐Core Initiatives That Change Lives
• National Mammography Program – Provides free mammograms and diagnostic services.
• Patient Navigation Program – Helps women overcome the barriers of cost, fear, and confusion during diagnosis and treatment.
• Breast Health Education – Empowers women and communities with evidence-based knowledge and support tools.
This is the kind of organization Bedsure wants to stand beside — one that lifts women up and meets them with empathy at every chapter of their journey.
Inside the Bedsure Offline Event: Where Comfort Became Connection
The event brought everyone together. Brand partners, community members, and supporters gathered to share stories, celebrate resilience, and reflect on what warmth truly means.
Just like the atmosphere of our Holiday House event in Vermont, this gathering was filled with soft textures, heartfelt conversations, and the unmistakable comfort of GentleSoft® blankets draped over every seat.
The atmosphere in the room felt hopeful. It was not only because of the cause, but because everyone could genuinely see and feel what Bedsure represents: making comfort accessible, meaningful, and shared.
GentleSoft®: Warmth You Can Feel, Strength You Can Hold
🌸A Symbol of Emotional Comfort
For women undergoing treatment, warmth can be grounding — something steady in a world full of uncertainty. GentleSoft® blankets offer a small but powerful form of stability and reassurance.
🌸A Gesture of Strength and Support
Softness is not weakness. It’s resilience, compassion, and care woven into every fiber. That’s why these blankets mean so much to the women receiving them.
🌸A Way to Stay Connected
Whether used in waiting rooms, treatment centers, or at home, the blanket becomes a companion. It's a reminder that someone out there is thinking of them, cheering for them, believing in them.
That’s the heart of Bedsure’s mission: comfort that goes deeper than fabric.
How the Donation Helps Communities Nationwide
NBCF ensures that every GentleSoft® product reaches someone who truly needs it. The 2,086 blankets and comfort items donated by Bedsure are now supporting:
• Women in active treatment
• Survivors in recovery
• Families in underserved communities
• Patients navigating diagnosis for the first time
• Those receiving support through NBCF’s partner hospitals and programs
Each product travels farther than we ever could — into homes, treatment centers, and communities where comfort is needed most.
And each one carries a message — You are not alone.
Soft Power: Bedsure’s Philosophy in Action
Throughout the event, one phrase appeared again and again — on signage, on screens, and in conversations:
Soft Power
Soft Power is Bedsure’s belief that warmth can change lives.
Not in a grand, sweeping way — but in quiet, steady, everyday moments.
As a women-founded brand, Bedsure understands the strength that softness can hold. We’ve seen how a simple blanket can spark connection, inspire hope, and remind someone that they matter.
This event wasn’t just about giving products.
It was about sharing values — compassion, community, and care.
Bedsure + NBCF: A Partnership That Will Keep Growing
This event may have been one day, but the impact will last far longer. Both Bedsure and NBCF are committed to continuing this partnership and expanding support for women navigating breast cancer.
The donation of 2,086 GentleSoft® products is just the beginning.
Our hope is to keep growing our contribution: More comfort, more connection, more support when it matters most.
And we invite our community to join us in spreading Soft Power wherever you can. Sometimes, the smallest acts of care are the ones that mean everything.
A Message of Gratitude
To NBCF, thank you for allowing Bedsure to play a small part in the life-changing work you do every single day. Your dedication inspires us.
To the women and families facing breast cancer, we see you, we support you, and we send you warmth in every form we can offer.
To our Bedsure community, thank you for believing in comfort with purpose — not just comfort for comfort’s sake.
Together, We Spread Warmth
In the end, this event was about more than a donation.
It was about honoring women’s strength.
It was about celebrating compassion.
It was about choosing to show up — softly, meaningfully, and together.
The GentleSoft® blanket may be made of fibers and fabric, but what it carries is something deeper:
Warmth, hope, and the unwavering belief that comfort can change lives.
And we’re just getting started.
