Customers say these pillows offer a balanced combination of softness and support. Many reviews mention they fluff up nicely after unpacking, with a medium-firm feel that works well for various sleeping positions. Common feedback includes praise for their versatility, serving both as sleeping pillows and for propping up while reading. While side sleepers particularly appreciate the support, some find them too thick for comfortable back sleeping. Reviews note the pillows maintain their shape well over time, though a few mention they may soften with extended use. Many highlight their hotel-like quality and cool feel. Some users suggest giving the pillows time to expand fully after unpacking for optimal results. While most find the medium firmness comfortable, others note they expected them to be firmer.